Doyal Raj
Performance Marketer | NIFT- MFM | Organisational Psychology Student | Learning Sustainability
- Role
- Digital Marketing Manager at Coco Projects
- Location
- Kota, IN
- LinkedIn followers
- 500 followers
About Doyal Raj
ObservantEfficient at networking and communication. Greatly intrigued by digital landscape and looking for an opportunity to apply on-going expertise in digital marketing
Experience
Digital Marketing Manager
Oct 2023 — Present · Kota, IN
At COCO, a fast growing creative agency, I help homegrown businesses establish an engaging digital presence through tailored strategies and data-driven campaigns. Leveraging tools like Google Analytics and Meta Ads, I optimise CTR, reduce CPL, and drive ROI. Collaborating with creative teams, I ensure every campaign resonates with target audiences while aligning with client goals.Key Achievements:Helped homegrown businesses run impactful awareness and conversion campaigns, boosting brand visibility and engagement.Guided clients in understanding their marketing needs and crafted personalised growth strategies, leading to long-term success.Improved CTR by 30% using A/B testing and audience segmentation.Increased social engagement by 50% with a Gen Z-focused campaign.
Education
Indira Gandhi National Open University
Master of Arts - MA, Industrial and Organizational Psychology
SRM IST Chennai
B.TECH, Biomedical/Medical Engineering
2011 — 2015
National Institute of Fashion Technology India
MFM, MASTER OF FASHION MANAGEMENT
2015 — 2017
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