Dovid Rotshtein

About Dovid Rotshtein

My life began in Kyiv. My career started in California. My business started in Cleveland. I started in Hollywood (yes, everything you’ve heard is true) and after two years, went on to become a copywriter for Practice Builders, a medical marketing agency.My next stop was at Ganeden Biotech, a probiotics manufacturing company. It wasn’t easy writing copy that made eating live bacteria sound fun and yummy, but somehow we pulled it off. After Ganeden, I took my first swing at running my own company. It didn’t take off, but I left my mark: 1. A blog post I wrote nearly 10 years ago still ranks on the first page of Google. Google “how to get rid of maggots in trash can” and you’ll see my post for PlasticPlace.com.2. I sold worth of garbage bags in one month. Not long after, Ben Chafetz (of blessed memory), called me out of the blue and brought me on as Digital Marketing Manager at 121eCommerce. Under his mentorship, I sharpened my skills across performance marketing, CRMs, project management, web design, and both inbound and outbound strategy—learning how marketing actually connects to revenue and operations.After four-plus years, I launched my own agency, Blue Lake Marketing, where I specialized in helping ABA therapy organizations build predictable, scalable lead flow through: Websites that convert Google & Meta Ads that drive qualified inquiries Front-office and intake alignment Local SEO that dominates competitive marketsThat work eventually brought me full circle.Today, I’m the Director of Marketing at On Target ABA, where I lead growth strategy across multiple states—owning everything from demand generation and local SEO to paid media, intake optimization, branding, and expansion support.I focus on one thing above all else: turning marketing into measurable growth that families actually feel.More qualified leads. Faster intake. Stronger centers. Sustainable scale.Outside of work, I’m most proud of what doesn’t show up on a Happily married with three amazing kids Helped raise over for a local woman battling ALSFun facts: I’ve been electrocuted and held up at gunpoint (not at the same time)‍ Finished the LA MarathonIf you’re building, scaling, or fixing marketing in healthcare—especially ABA—I’m always happy to connect.DM me here on LinkedIn.

Experience

1. Director of Markting

   On Target Aba

   Jul 2025 — Present · Cleveland, OH, US

Education

• San José State University

  Bachelor of Science, Advertising

Skills

• Digital Marketing
• Ppc
• Email Marketing
• Blogging
• Web Content Creation
• Creative Writing
• Web Content
• Marketing Strategy
• Advertising
• Online Marketing
• Content Development
• Content Writing
• Creative Strategy
• Newsletters
• Online Advertising
• Marketing Communications
• Facebook
• Marketing
• Copywriting
• Writing
• Brochures
• E-Commerce
• Social Media Marketing
• Direct Marketing
• Web Project Management
• Web Content Production
• SEO
• Social Media
• Integrated Marketing
• Web Content Management
• Strategic Planning