Dove Davis McClure

Director of Digital Content & Ux Strategy @Discipleship Ministries, The United Methodist Church

Raleigh, NC, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2025 — Present

Director of Digital Content & Ux Strategy @Discipleship Ministries, The United Methodist Church

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Nashville, TN, US

Directing strategy, discovery, design, and optimization for a company-wide multi-site audit, redesign, and design system creation to drive ROI through human-centered design (HCD), conversion rate optimization (CRO), SEO, and accessibility best practices.• Serve as a key stakeholder in defining and executing organizational OKRs, KPIs, and digital performance frameworks to align business goals with measurable outcomes.• Lead and streamline organizational workflows, introducing integrated digital processes and intake systems that improve efficiency, consistency, and cross-functional communication.• Head UX Research initiatives, embedding research-driven methodologies into company culture and project lifecycles to enhance data-informed decision-making and user experience strategy.

EDUCATION

N/A

The George Washington University

MS, Applied Social Psychology

N/A

Emory & Henry University

BA, Journalism & International Studies

SKILLS

TelevisionPost ProductionFinal Cut ProDocumentariesMultimediaAvid Technology ProductsNonprofitsProduction ManagementCameraEditingNew MediaStrategic CommunicationsVideo EditingA/B TestingMedia ProductionBroadcastAvidFtp SoftwareStrategic PlanningStorytellingMotion GraphicsGoogle AnalyticsProject ManagementFilm ProductionSocial MediaSalesforce.comDrupalVideo Production

ABOUT DOVE DAVIS MCCLURE

Through a career rooted in behavioral sciences, content strategy, and technology, my creative and analytical skills have helped to cultivate content and products that connect consumers to meaningful experiences that inspire action. From ideation, research, and content creation for documentaries and network television to studying consumer behavior to create performance-driven marketing content, each distinctly relies on experiential data to build tactics that support both company and consumer needs. That is where my expertise comes in. Whether it is consumer experience (CX), digital experience (DX), or user experience (UX), my skillset has allowed me to deliver on how each of these disciplines connect to create impactful results for individuals, teams, and organizations.

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