Doug Shouse

About Doug Shouse

Experienced brand marketer with 20 years on the client brand marketing side growing, repositioning, and introducing consumer package goods brands. CEO-owner of mid-size marketing communications firm focused on brand strategy and engagement marketing for a range of national CPG and Retail brands. Founder of a strategic marketing consultancy assisting national and regional brands with strategic marketing planning and brand development.Specialties: Strategic and Marketing Planning; Brand Positioning; Consumer Insights and Engagement Marketing Ideas.

Experience

1. Founder

   Doug Shouse Marketing

   Jun 2009 — Present · Winston-Salem, NC, US

   Well, here it is.the strategic marketing idea boutique I\'ve envisioned, Doug Shouse Marketing, LLC.DSM is partnering with a select number of clients that are passionate about growing their brands with powerful positionings and imaginative marketing strategies and ideas that engage the consumer. We\'re using our proprietary insideXchange digital panel tool to discover deeper brands insights and create new marketing ideas.

Education

• Wake Forest University

  B.A., Economics

  1975 — 1977

• Wake Forest University School of Business

  MBA, Marketing & Strategy

  1977 — 1979

Skills

• Online Advertising
• Email Marketing
• Marketing Communications
• Strategy
• Creative Direction
• Marketing
• Brand Development
• Segmentation
• Brand Architecture
• Interactive Marketing
• Customer Insight
• Digital Marketing
• Relationship Marketing
• Mobile Marketing
• Retail
• B2b
• Direct Marketing
• Fmcg
• Market Planning
• Marketing Research
• Corporate Branding
• Integrated Marketing
• Positioning
• Market Research
• Brand Management
• Packaging
• Marketing Strategy
• Creative Strategy
• Digital Strategy
• Advertising
• Social Media Marketing