Doug J.
Senior-level B2B/B2B2C healthcare and fintech marketing professional with agency, start-up, and enterprise background.
- Role
- Sr Manager, Channel Marketing at Myriad Genetics
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Doug J.
With more than 20 years of marketing and sales enablement experience, I am a seasoned professional who can deliver strategic, creative, and effective solutions for B2B and B2B2C companies. My key strengths include developing and implementing integrated marketing plans, crafting compelling communication and messaging, generating and nurturing leads, leading and managing projects, optimizing budgets, and leveraging various digital and traditional channels and platforms. I have a proven track record of driving growth and innovation for various industries including healthcare and fintech. My mission is to help organizations achieve their goals and exceed their expectations by delivering effective marketing solutions.Some of my additional key marketing experience includes the following: value propositions, paid search, social media, email marketing, programmatic display, inbound and content marketing, webinar production, brand management, sales tool creation, vendor management, market research, creative direction/copy editing, web development, direct marketing, print production, and event management.
Experience
Sr Manager, Channel Marketing
Feb 2024 — Present · Dallas, TX, US
Collaborate across product, commercial, and marketing teams to promote the Myriad Genetics Women\'s Health portfolio to large healthcare and imaging accounts.
Education
University of Oklahoma
BA, Journalism/Advertising
Southern Methodist University
Graduate Marketing Certificate from the Cox School of Business
Skills
- Trade Shows
- Direct Mail
- Marketing Management
- Email Marketing
- Creative Direction
- Management
- Content Marketing
- Social Media
- Strategic Planning
- Integrated Marketing
- Market Planning
- Public Relations
- Strategic Communications
- Crm
- Marketing
- Web Development
- Internal & External
- Sem
- Event Planning
- Salesforce.com
- Market Research
- Online Marketing
- Brand Development
- Corporate Branding
- B2b
- Client Development
- Online Advertising
- Advertising
- Product Marketing
- Event Management
- Digital Marketing
- Broadcast
- Leadership
- Inbound Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing Communications
- Lead Generation
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