Doug Ramsay

About Doug Ramsay

With a strong background in solutions and product marketing, content production, and digital marketing, I am a dynamic professional who excels at supporting strategic initiatives and engaging audiences. Throughout my career, I have developed a diverse skill set that allows me to create impactful marketing campaigns, produce compelling content, and optimize digital strategies for maximum results.In my most recent role as a Senior Sales & Marketing Solutions Marketer at Anaplan, a leading connected planning SaaS platform, I played a key role in supporting marketing efforts for Anaplan\'s Sales Performance Management solutions. I collaborated with cross-functional teams to develop and execute go-to-market strategies, ensuring effective messaging and positioning. I produced a wide range of content, including solution briefs, sales decks, customer stories, and videos, to guide buyers throughout their purchasing journey. My comprehensive support, encompassing writing, editing, design, and video editing, enhanced the overall impact of marketing materials.Before Anaplan, I worked at Mintigo, an AI-driven account segmentation tool, where I served as a Marketing Manager and Senior Marketing Specialist. In these roles, I managed digital marketing efforts across multiple channels, including Google Ads, Twitter, and LinkedIn ads. I crafted engaging ad copy, designed display ads, and managed social media channels to maximize brand visibility. Additionally, I managed website optimization and collaborated with a web design agency for significant website changes, ensuring a seamless user experience. I also contributed to developing persuasive sales decks and various content formats, like blogs, one-pagers, and solution briefs.Prior to joining Mintigo, I worked as a Marketing Specialist at Adventure Associates, a boutique team-building and corporate training service provider. In this role, I implemented effective landing page strategies, spearheaded successful SEO initiatives, and developed a digital marketing strategy to maximize brand visibility. I optimized WordPress websites for lead generation, created engaging email newsletters, and utilized my design skills to produce visually compelling marketing collateral.With my diverse experience in marketing, content production, and digital strategies, I bring a unique blend of skills and a proven track record of success. I am passionate about driving growth, creating compelling content, and delivering exceptional results. I am eager to bring my expertise and contribute to the success of your organization.

Experience

1. Senior Marketing Manager - Content Strategy

   IBM

   May 2024 — Present · Seattle, WA, US

   Via Apptio acquisition- Thought leadership for Technology Business Management (TBM), IT Financial Management (ITFM), FinOps (Cloud Cost Management), and Strategic Portfolio Management (SPM)- Messaging for solutions and brand- Manage content team of four

Education

• California Polytechnic State University-San Luis Obispo

  Bachelor of Science (B.S.), Business Administration - International Management

Skills

• SEO
• Wordpress
• Marketing
• Blogging
• Css
• Web Design
• Social Media Marketing
• Management
• Html
• E-Commerce
• Online Marketing
• Photoshop
• Marketing Strategy
• Product Management
• Customer Service
• Marketing Communications
• User Experience
• Google Analytics
• Graphic Design
• Microsoft Office
• Digital Marketing
• Email Marketing
• Illustrator
• SEO Copywriting
• Google Docs
• Video Editing
• Webinars
• Photography
• Strategy
• Social Media
• Google Adwords
• Sem
• Ppc
• Analytics
• Start-Ups
• Facebook
• Web Development
• Writing
• Google Webmaster Tools
• Adsense