Doug Michelsen
CPG Professional, Driver of Trade, Sales, Marketing and Category Insights, MBA, CPCM
- Role
- Trade Manager at Kellogg Company
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Doug Michelsen
Experienced CPG professional seeking opportunity that will leverage business development,…
Experience
Trade Manager
Dec 2014 — Present · Battle Creek, MI, US
Supporting Global Revenue Management Team on KPEL trade optimization initiative- Managing data validation, insights generation and presentation of recommendations of 9 categories to Target, Walmart, Sam\'s, Shoprite, Hy-Vee and HEB account teams- Influenced Target Frozen Business Unit Team to deploy all recommendations for 2016 Carrier category plan that is forecasted to generate $85k in incremental GSV- Established insight development and presentation best practice for key business unit content areas including shopper marketing, national event, Cartwheel and trade overlays- Analyzed Food Lion Cold Cereal pricing structure and recommended targeted enhancements that has the potential to generate $800K incremental sales volume with no increased trade spend.
Education
Xavier University
M.B.A
1994 — 1996
Xavier University
B.A
1988 — 1992
Skills
- Marketing
- Advertising
- Spectra
- Management
- Product Marketing
- Consumer Insights
- Category Analyst
- Category Management
- Web Development
- Strategy
- Market Planning
- Project Management
- Consumer Promotion
- Product Development
- Integrated Marketing
- Nielsen Nitro
- Customer Insight
- Business Development
- Consumer Products
- Competitive Analysis
- Forecasting
- Marketing Strategy
- Iri Enlighten
- Iri
- Dunnhumby
- Fmcg
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