Doug Melville
Luxury, Finance, AI & Advertising | Brand Storytelling, Reputation Management, Leadership, Social Impact & Inclusion | Richemont Alum🇨ðŸ‡
- Role
- Contributor, Leadership at Forbes
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Doug Melville
I’m back in the US, after living in Geneva, Switzerland for three years. There I worked at luxury group Richemont. I began in their Fifth Ave office in NYC before being promoted to their Global HQ where I was appointed to lead Equity, Inclusion and Culture, support their ESG efforts, travel to 40 countries, align with comms and brand Presidents to create programming and advise on maison activity in this area, and sit on their Governance and Sustainability Committee of the Board. The mission: to create solutions to ensure we were best in class in areas we could control. Mitigate any risks or amplify opportunities, improve people experience, provide new insights for clienteling, or maximize shared services efficiency. The purpose: Lead with authenticity, and travel internationally to our largest markets to listen and learn - and inform the board, compliance, legal and HR teams on areas we can improve our internal culture, our supply chain and our business. Since leaving Richemont, I have been writing and studying AI with the support of McKinsey & Co. via building out an inclusiveAI model to assist people managers. Prior, I worked on Madison Ave in NYC to advise clients on inclusive advertising and marketing campaigns, sat on the executive team of Magic Johnson Enterprises in Beverly Hills, CA, and worked for Tommy Hilfiger’s Capital management company in Trump Tower. I wrote my first book Invisible Generals (BPP/Simon & Schuster), which shares my family story of America\'s first Black generals, on Veterans Day 2023. The book hit #1 across five categories on Amazon. I also a lecture at Stanford University’s GSB on reputation management, and previously worked with Harvard\'s negotiation and mediation clinical program to empower their top law students on the importance of DEI in corporate settings.Ive also been featured on CBS Saturday Morning, TIME, The Daily Show & The Breakfast Club.
Experience
Contributor, Leadership
Jun 2024 — Present · NY, US
I write stories about what makes great leadership and cover exciting stories in business today.
Education
Georgetown University School of Continuing Studies
Diversity & Inclusion, Intercultural/Multicultural and Diversity Studies
2017 — 2020
Syracuse University - Martin J. Whitman School of Management
Bachelor of Science, Marketing
Omnicom University
Senior Magement Program, Business, Management, Marketing, and Related Support Services
2016 — 2018
Harvard Negotiation & Mediation Clinical Program
Negotiation & Mediation
2016 — 2018
Skills
- Creative Strategy
- Leadership
- Marketing Communications
- Marketing
- Integrated Marketing
- New Media
- Online Advertising
- Copywriting
- Strategic Planning
- Mobile Marketing
- Event Planning
- Interactive Marketing
- Sponsorship
- Entrepreneurship
- Creative Direction
- Press Releases
- Digital Media
- Social Media Marketing
- Microsoft Excel
- Public Speaking
- Market Research
- Public Relations
- Media Planning
- Media Relations
- Social Networking
- Photography
- Brand Development
- Online Marketing
- Email Marketing
- Microsoft Office
- Social Media
- Digital Marketing
- Relationship Marketing
- Blogging
- Advertising
- Strategic Partnerships
- Strategic Communications
- Management
- Television
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