Doug McClelland

About Doug McClelland

Strategic marketing and partnerships leader with 9+ years of experience delivering integrated advertising solutions for pharmaceutical brands. Proven ability to lead cross-functional teams, manage significant media investments, and influence senior stakeholders. Expertise across HCP and DTC campaigns rooted in an omnichannel approach to achieve success for my clients by delivering measure business outcomes.

Experience

1. Strategy & Partnerships Manager

   Butler/Till

   Feb 2021 — Present

   Lead a team of direct reports supporting portfolio of pharmaceutical clients across Gastroenterology, Oncology, Dermatology, Ophthalmology, and Neurology with a collective annual media budget of $60MM+• Develop and present strategic media recommendations to clients across HCP + DTC campaigns by utilizing a full suite of channel tactics including Audience-Targeted Digital, Professional Portals, AI, Point-of-Care, EHR, Telehealth, Programmatic, and Custom Programs• Identify incremental, innovative partnership opportunities to clients on a quarterly basis to drive tactical investment growth during non-planning cycles• Partner with new business lead to develop case studies and pitch materials that contribute to successful client acquisition leading to agency revenue growth• Serve as a senior lead for internal and external stakeholders guiding high level decision-making to provide solutions toward complex client challenges • Own partnership negotiations to secure cost efficiencies and highlight savings/added value to clients• Oversee campaign activation to ensure execution workflow is fluid and adheres to operational excellence through agency best practices • Leverage comprehensive data reporting to provide regular analysis to clients on program performance and spearhead vendor strategy discussions to optimize in-flight media spend toward maximizing client KPIs • Establish and maintain executive-level vendor relationships to foster increased collaboration and unlock untapped opportunities through the development of joint business plans• Assess resource planning for team scoping to align staffing with client demand, while educating clients about additional agency services to support business growth• Platform skills: Prisma, DCM, PowerBI, Google Analytics, Wrike, Copilot, Veeva Crossix, IQVIA

Education

• Temple University

  Communication and Media Studies

Skills

• Digital Strategy
• Mobile Marketing
• Online Advertising
• Digital Marketing
• Integrated Marketing
• Paid Search Strategy
• Media Planning
• Social Media
• Digital Media
• Microsoft Office
• Social Networking
• Interactive Marketing
• Social Media Marketing
• Advertising