Douglas Maull

About Douglas Maull

Voracious data consumer, puzzle solver, and gaming enthusiast. Former high-volume lead generation call center manager, turned data analyst, who empowers stakeholders to make informed decisions by delivering compelling and user friendly data

Experience

1. Product Marketing Manager

   Worldwinner

   Apr 2022 — Present

   DTC Monetization Drives metrics across 20+ Games including Game Health, Tournament KPIs, and Financial Performance Adjusts margins using cohort play patterns by title, event type, and price points Manages inventory to solve for ideal pooled liquidity and velocity of games across all platforms Represents Tournaments Team as SME for product road-mapping and prioritization White Label Monetization - FanDuel SME for tournament inventory recommendations and execution across 6 titles on iOS and Android Tournament execution for UX testing and new game mode QA Tournament Operations Principle Tournament Event Programmer using Game Taco’s in-house Tournament Creation Admin Tool Updates inventory of over 100 Direct to Consumer monthly recurring events across 23 game titles Partners with Games, Development, and QA teams to deliver test tournaments and Beta events Generates all standard inventory as part of new game launches Curates the game health and profitability of evergreen tournament catalog, adjusting as needed Event Campaign Execution Manages queue of tournament-related Creative asset requests through JIRA ticketing system Writes copy for tournament flavor text and promotional email content Schedules banners for all tournaments using Game Taco’s in-house Marketing Banner Admin Tool Using Oracle Responsys, creates templated content and campaigns promoting tournaments Partners remotely with Player Services, Social, and LiveOps teams to resolve player issues

Education

• Rutgers University-New Brunswick

  Bachelor of Arts (BA), Communication, General

  2007 — 2012