Douglas Lemon

About Douglas Lemon

I’m a seasoned Creative Director and branding expert with over two decades of experience at the intersection of design, technology, and storytelling. My passion lies in fintech—where innovation meets impact—and I specialize in building bold, human-centered brand experiences and digital products that drive business growth, user loyalty, and real-world value.Currently, I lead creative strategy at Alviere, a cutting-edge fintech company enabling businesses to seamlessly embed financial services into their offerings. I oversee brand identity, product design, and the creative direction for all marketing initiatives—translating complex technology into clear, compelling narratives that resonate.Previously, I redefined the brand and product experience for Mezu, a privacy-first P2P payment app, and have led creative work for top agencies including Huge, R/GA, and 360i. Across my career, I’ve driven award-winning campaigns, elevated design systems, and mentored teams to deliver work that’s as smart as it is beautiful.I thrive in environments where design thinking meets strategic vision—always with an eye toward what’s next.

Experience

1. VP, Head of Brand & Creative

   Alviere

   Jul 2020 — Present · New York, NY, US

   Alviere is a leading embedded finance platform, empowering businesses to offer financial services—such as banking, payments, card issuance, and currency exchange—through a seamless, single-integration solution.As VP, Head of Brand & Creative, I own the end-to-end brand and creative vision for the company. My role spans across brand strategy, product design, and marketing—ensuring every touchpoint reflects our innovation and value.Brand Leadership: Reimagined and developed Alviere’s brand identity from the ground up, positioning the company as a trusted, modern leader in embedded finance.Creative Strategy: Lead the creative direction for all marketing efforts—local and national—translating business goals into compelling campaigns, narratives, and visuals.Product Design Oversight: Manage and mentor the product design team, aligning UX/UI strategy with business objectives and user needs to deliver seamless, impactful digital experiences.I sit at the intersection of storytelling, design thinking, and fintech innovation—driving creative that informs, inspires, and performs.

Education

• Northern Arizona University

  General coursework

• University of Wisconsin-Stout

  Bachelor of Fine Arts (BFA), Bachelor of Fine Arts with a concentration in Graphic Design

• Fachhochschule Hildesheim/Holzminden/Göttingen

  Exchange program in Graphic Design.

Skills

• Indesign
• Creative Strategy
• Illustrator
• Creative Direction
• Graphics
• Art Direction
• Visual Communication
• User Interface Design
• Experience Design
• Interaction Design
• Design Strategy
• Brand Development
• Concept Design
• Typography
• Illustration
• User-Centered Design
• Motion Graphics
• Visual Identity
• Wireframes
• User Interface
• Banners
• User Experience
• Content Strategy
• Flash Animation
• Interactive Marketing
• Graphic Design
• Branding & Identity
• Digital Strategy
• Wire Framing
• Storyboarding
• Interactive Advertising
• Motion Design
• Communication Design
• Concept Development
• Flash
• Copywriting
• Information Design
• Web Design
• Layout
• Corporate Branding