Douglas Ford
Risk Management Specialist | Captive Insurance Manager | Leadership Development Advocate | Guiding SMBs & Nonprofits in Strategic Risk Mitigation & Leadership to Build Profitable, Sustainable Organizations
- Role
- Co-founder at 1st Lead U
- Location
- Chattanooga, TN, US
- LinkedIn followers
- 500 followers
About Douglas Ford
I am a seasoned marketing and public relations professional who fully embraces the emerging marketing concept of proprietary audience development. I help organizations define, connect with and establish their audience, using the proper voice, message and channel, because today’s audience members want to be a part of the conversation. I enjoy building real, authentic and respectful connections that create brand loyalty and enthusiasts. I believe 100 engaged audience members are more valuable than “drive-by likes” and that building a large opt-in email audience is the best way to truly grow your reach. I love making new business acquaintances. So, if you like discussing new ways to engage with an audience, let’s connect. Strengths: Campaign development, marketing strategy, social media engagement, content creation, public speaking, webinar development, and team management
Experience
Co-founder
May 2021 — Present
Education
Samford University
B A, Mass Communications
1987 — 1992
Skills
- Public Relations
- Media Relations
- Research
- Social Media Marketing
- Creative Writing
- Legislative Relations
- Social Media
- Press Releases
- Marketing Communications
- Salesforce.com
- Political Campaigns
- Public Speaking
- Public Policy
- Strategic Communications
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