Doug Ray

Social Media & Digital Communications Leader | Audience Growth, Content Strategy, Brand Voice

Role
Founder and Owner at Dwr Social
Location
Pittsburgh, PA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Doug Ray

I help organizations tell better stories online — and build audiences that actually care.For more than a decade, I’ve led social media and digital communications for world-class institutions (Harvard University, The Franklin Institute), early-stage startups, and mission-driven organizations navigating growth, change, or visibility challenges.My work sits at the intersection of strategy and execution. I don’t just design plans — I build the systems, write the copy, create the content, analyze the results, and iterate until it works.Highlights:• Scaled social communities by hundreds of percent across multiple platforms• Built one of the largest online science education audiences in the world• Helped institutions translate complex ideas into accessible, engaging digital storytelling• Early adopter and leader in live video, emerging platforms, and new content formatsI’m especially effective in environments where:• The brand voice matters• The audience is smart (and skeptical)• The mission is bigger than “more clicks”Currently open to senior-level roles in social media, digital content, and communications — particularly with organizations that value clarity, curiosity, and thoughtful storytelling.If you’re building something meaningful and want your digital presence to reflect that, let’s talk. • Social Media Management (Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, TikTok)• Social Media Marketing and Advertising (Facebook, Instagram, LinkedIn, Twitter)• Social Media Fundraising• Adobe Photoshop• Adobe Illustrator• Final Cut Pro• Google Analytics• HTML• Microsoft Office• Web Development• Content Management Systems (Drupal, WordPress) • AP Style• Blogging• Copyediting• Content Strategy• Reporting• SEO Copywriting • Advanced Photography• Live Video (Facebook Live, Periscope, YouTube)• Digital Film Production• Graphic Design• 360° Photography and Videography • English (Native Fluency)• French (Basic Proficiency)• Japanese (Basic Proficiency)

Experience

  1. Founder and Owner

    Dwr Social

    Aug 2021 — Present · Pittsburgh, PA, US

Education

  • Stanford University

    Master of Arts - MA, Communication / Journalism

    2010 — 2011

  • Columbia University

    Master of Arts - MA, Museum Anthropology

    2014 — 2015

  • Bates College

    Bachelor of Arts - BA, Theater & East Asian Studies

    2006 — 2010

  • Maine Coast Semester

    Certificate

    2005 — 2005

  • Shady Side Academy

    High School Diploma

    2002 — 2006

Skills

  • Wordpress
  • Japanese
  • Web Analytics
  • Trash Removal
  • Video Production
  • Japanese Culture
  • Digital Journalism
  • Blogging
  • Facebook Fan Page Creation
  • Multimedia
  • Social Media Marketing
  • Public Relations
  • Organization
  • Videography
  • Photography
  • Pinterest
  • Facebook
  • Powerpoint
  • Sports Photography
  • Digital Photography
  • Copywriting
  • Museums
  • Journalism
  • Community Management
  • Applied Anthropology
  • Blog Development
  • Photoshop
  • Editing
  • Travel Photography
  • Writing
  • SEO Copywriting
  • Instagram
  • Video
  • Graphic Design
  • Microsoft Word
  • Twitter
  • Freelance Writing
  • Adobe Creative Suite
  • Storytelling
  • French

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Doug Ray — Founder and Owner at Dwr Social in Pittsburgh, PA, US | Unifers