Douglas Davis
Strategist, Author, and Professor
- Role
- Professor at City Tech, CUNY
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Douglas Davis
I enjoy being one of the various voices needed in front of and behind the concept. My passion is helping creatives take the rational language of business and turn it into the emotional language of design. If I had to describe my approach to creativity, it combines right-brained creative problem-solving with left-brained strategic thinking. I regularly contribute to the business of creativity discourse in AppliedArtsMag.com, Midwest Digital Marketing Conference, The European Business Review, HOW Design Live, RGD Design Thinkers, and the OneClub Educators Summit. In 2020, I partnered with Beijing Normal University Publishing Group to translate my book Creative Strategy and the Business of Design(2016) into Mandarin. In June 2021 I completed my three-year term as Chair of the Emmy Award-winning B.F.A. in Communication Design program at New York City College of Technology in Brooklyn. I am pleased to serve on the advisory boards of the University of Oregon’s Masters in Advertising and Brand Responsibility and City College’s Masters in Branding and Integrated Communications. As principal of The Davis Group, we offer strategic solutions to client branding, design, and communications problems. As an educator, storyteller, and practitioner, my integrated point of view has enabled a natural evolution from designer to strategist, author, and professor.
Experience
Professor
Jan 2002 — Present · Brooklyn, NY, US
As a classical designer who broke into advertising, my role in the department is to help set the strategic direction of our offering. Our design department sits within the City University of New York’s (CUNY) New York City College of Technology. As a public institution, competing with private design schools, we serve completely different student bodies in direct competition for the same opportunities. City Tech and our department is the public path to an industry with a high barrier to entry, therefore our job is to help students find a creative path to a professional career. We deliver on that mission by leveling the playing field with design schools with none of the debt.Professor 2019Elected Chair (3-year term) 2018Associate Professor (tenured) 20••••19Assistant Professor 20••••14Adjunct 20••••07
Education
Harvard Business School Online
Disruptive Strategy, April 2018
Pratt Institute
M.S., Communications Design
1998 — 2000
Harvard Business School Online
Becoming a Better Manager, May 2018
Hampton University
B.A., Graphic Design
1994 — 1998
Harvard Business School Online
Negotiation Mastery, March 2021
New York University
M.S., Integrated Marketing
2007 — 2010
Skills
- Creative Strategy
- Dreamweaver
- Copywriting
- Web Design
- Integrated Marketing
- Market Research
- Digital Media
- Teaching
- Layout
- Corporate Branding
- Creative Direction
- Corporate Identity
- Interactive Advertising
- Interaction Design
- Photography
- Brand Development
- Strategy
- E-Commerce
- Art Direction
- User Interface Design
- Typography
- Web Development
- Illustration
- Creative Writing
- Direct Mail
- Information Architecture
- Photoshop
- Digital Marketing
- Advertising
- Marketing
- University Teaching
- Interactive Marketing
- Graphic Design
- Branding & Identity
- Experience Design
- Email Marketing
- Wordpress
- Art
- Digital Strategy
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