Douglas Lail

About Douglas Lail

Results-driven Marketing Director with 20+ years of experience in executing and delivering effective marketing, brand management, and graphic design projects. Highly skilled in developing strategic campaigns for multiple channels, driving high performance and successful brand reach across key market channels. Demonstrated success driving high visibility and increased profitability through inventive problem solving, advanced online marketing, and developing cohesive visual language. Proven leadership of marketing teams, employing strategic approaches and leveraging own flexibility and adaptability to stay ahead of industry trends. Expertise in selecting, producing and coordinating print and digital collateral, websites, and promotional campaigns to uphold the brand\'s core values. Highly organized with a disciplined approach to stay within set budgets, deadlines and goals. AREAS OF EXPERTISE •Creative Strategy •Digital Marketing •SEO •Google Ads • Traditional Marketing •Email Marketing •Direct Mail •Social Media •Concept Development •Brand Development •Excellent Interpersonal and Customer Service Skills •Strong Analytical and Problem-Solving Skills •Strong Supervisory and Leadership Skills •Excellent Verbal and Written Communication Skills •Marketing Planning •Marketing Campaigns •Project Scheduling •Marketing Research •Marketing Communications •Collaboration Skills •Layout and Composition •Typography •Color Theory •Project Management •Print Production •MS Office •Adobe Creative Suite •Illustrator •Photoshop •InDesign

Experience

1. Marketing Director

   Ths Creative

   Oct 2020 — Present

   Accomplishments Utilized THS Creative\'s core abilities and established a brand positioning that has allowed us to establish a unique and specific niche in the industry. Demonstrated strong leadership skills by guiding cross-functional teams composed of the creative, sales, and copywriting teams to generate innovative ideas, and successfully presented them to the company\'s leadership for consideration and implementation. Collaborated with the sales team to combine our services into packages and programs, resulting in a 200% increase in sales during the first year and a 300% increase in the second year. Assessed and reorganized the marketing department by consolidating and merging positions, resulting in a 30% decrease in department overhead while enhancing quality and credibility.Day-to-Day Responsibilities In charge of conducting meetings with clients and utilizing problem-solving skills to develop strategic plans, ideas, and design solutions that are consistent with objectives and goals. Analyzes target market information to identify and recommend effective marketing approaches. Identifies new market segments that will benefit from company products. Heads a team of eight in the development and implementation of strategic traditional and digital creative, including web design, marketing materials, videos, logos, infographics, direct mail, print ads, and signage. Oversaw ongoing relationships with external graphic vendors, including identifying, selecting, and coordinating vendors for printing and specialized marketing services.

Education

• Asheville Academy of Art

  Traditional Oil Painting

  2014 — 2014

• Guilford Technical Community College

  Associate of Arts and Sciences (AAS), Design and Visual Communications

  1998 — 1999

• Asheville-Buncombe Technical Community College

  Associate of Arts and Sciences (AAS), Medical Laboratory Technology

  1993 — 1995

• Academy of Art University

  Painting

  2012 — 2013