Douglas Williams
Director of Influencer Marketing and TikTok
- Role
- Influencer Marketing Director at Orgain
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Douglas Williams
Douglas Williams is an accomplished global marketing and communications executive with extensive experience generating billions of impressions and engagement through celebrity and influencer-driven multichannel content marketing campaigns that drive consideration and ROAS-Leader in ideating and delivering celebrity driven brand storytelling campaigns with talent such as Hailey Bieber, Alex Morgan, Nick Bosa, Zac Efron, Kesha, Macklemore-Creative lead in original digital content IP and strategic communications programs across social media-Oversight of affiliates programs for DTC and TikTok shops and monthly influencer campaigns supporting retail-Collaborative team player with experience managing internal stakeholders in a matrix organization, and proven expertise overseeing outside partners and agencies in large scale marketing executions-Fluency in written and spoken Japanese, intermediate working knowledge in Spanish and a devotee to fitness and the outdoors.
Experience
Influencer Marketing Director
Jun 2021 — Present · Irvine, CA, US
Leading a world class network ranging from celebrity to micro influencer ambassadors, who credibly and authentically share Orgain\'s passion for clean, healthy eating and the impact nutrition can provide to people leading vibrant, active lives. Manage Orgain\'s Influencer platform, Celebrities Athletes and Nutritionists, to build 360-degree marketing programs, with people focused storytelling that extends the brand\'s reach, relevance and contributes to robust sales growth with high engagement and conversion. With a diverse set of KPIs Orgain is driving upper funnel and lower funnel performance outcomes through a robust creator network. Oversee brand\'s TikTok channel and TT Shops growth strategy that ties back to overall marketing objectives and goals.
Education
Hokkaido University
Post Graduate Researcher, International Economics, Trade Policy
University of Hawaii at Manoa
Bachelors, Journalism Japanese
Skills
- Creative Direction
- Digital Media
- Short Films
- Sponsorship
- Television
- Producing
- Video
- Film Production
- Marketing
- Broadcast
- Content Strategy
- Branded Content
- Film
- Video Production
- Web Video
- Digital Strategy
- Post Production
- Advertising
- Media Production
- Public Relations
- Broadcast Television
- Integrated Marketing
- New Media
- Documentaries
- Online Advertising
- Youtube
- Entertainment
- Digital Marketing
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