Douglas Rollins
New Product Leader | Toys & Premium Consumer Brands | Strategy, Design, Brand, GTM
- Role
- Marketing Consultant at Therapro Ai
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Douglas Rollins
I help design-forward companies lower uncertainty and reduce cost when developing new product lines—so they can move faster, make smarter bets, and launch products that win with kids, parents, retailers, and content creators.I bring 25+ years experience across product development, children’s products, startups, marketing, branding, buying, and strategy. That range makes me unusually qualified to take a concept from strategy → product design → branding → go-to-market.To make this work repeatable, I built the Child-ish Design Rubric (CDR): a proprietary framework that evaluates nine critical product attributes and predicts how key stakeholders will respond. I also developed the Child-ish Design Intelligence System (CDIS), which incorporates AI into the product development process to deliver faster, better, and more cost-efficient outcomes.Credentials: MBA (Columbia Business School); Certificate in Industrial Design (RISD); 15+ years in the children’s products industry; dozens of products and brand initiatives brought to market. My products have been sold in thousands of retail locations worldwide—including premium doors like Bergdorf Goodman—and featured in The New York Times, GQ, O, Architectural Digest, and Elle Décor. They’ve also received multiple awards, including Top Toy of the Year.Available for fractional or full-time, hands-on consulting leading new product lines and concept development.
Experience
Marketing Consultant
Oct 2023 — Present · Salt Lake City, UT, US
Launched and scaled a subscription-based SaaS app for therapists, growing user base from 0 → in 5 months.Owned and optimized $300K annual growth budget across SEM, paid social, email, content, and events; achieved CAC of $68 and churn at 6.6%.Defined full acquisition → activation → retention funnel; implemented KPIs, analytics stack, A/B testing and usage data to optimize lifecycle.Spearheaded brand strategy (name, identity, messaging) and led GTM planning across B2B and B2C.Partnered with product and engineering to prioritize backlog, shape pricing strategy, and translate customer insights into features.
Education
Rhode Island School of Design
Certificate
Brigham Young University
BA
Columbia Business School
MBA
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