Douglas Gray
Senior Sales Analyst, E-Commerce Channels at Robert Bosch Tool Corporation NA
- Role
- Senior Sales Analyst, E-commerce Channels at Robert Bosch Tool Corporation NA
- Location
- Batavia, IL, US
- LinkedIn followers
- 500 followers
About Douglas Gray
I Am Passionate About Developing and Utilizing Fact-Based Analysis and Insights to Grow…
Experience
Senior Sales Analyst, E-commerce Channels
Robert Bosch Tool Corporation NA
Jan 2021 — Present · Chicago, IL, US
Utilizing Data Insights and Analytics to Boost Sales Growth, Build Additional Traffic, and Boost Conversion Rates for Bosch Power Tools on Amazon.com- Development of Sales, Marketing, and Promotional Dashboards for Key E-Commerce Accounts- Market Sizing and Market Share Reporting Utilizing Stackline Analytics- High Level Planning for Key Promotional Tent-Pole Events, Including Prime Day, PBDD, Father\'s Day, and T5- Analytics and Strategy for Project Orion MSA Marketing and Advertising Initiative, which Generated 2X Growth in Sales, Traffic, and Conversion Rate- Promotional Planning and Promotional Analysis Including Product Selection, Pricing, Strategy, and Post-Mortem Analysis and Reporting- Developing Price Elasticity Models to Understand Key Drivers of Sales and Unit Velocity- Portfolio Analysis with Product Segmentation Strategy to Drive Advertising and Promotional Focus- Integration of Key POS and Analytics Software, Including Alloy Analytics and CommerceIQ.
Education
Boston College
Bachelor of Arts (BA), History
1995 — 1999
Northern Illinois University
Master of Business Administration (MBA), Marketing
2004 — 2008
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