Douglas Boyle
Corporate Vice President @New York Life
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WORK HISTORY
Corporate Vice President @New York Life
Digital Marketing:\\\\nResponsible for planning, executing, and monitoring digital marketing programs for New York Life Retail Annuities to help grow engagement in our brand, awareness of our retirement solutions, and loyalty of our producers. Partner with Marketing leads to define digital strategy and oversee the execution of digital campaigns across two core distribution channels (Agency and Third Party Distribution) to drive product sales.\\\\n\\\\nAdditional responsibilities include:\\\\n- Identify latest trends and best practices impacting digital marketing platforms/programs and collaborate with broader Marketing team to brainstorm new growth strategies\\\\n- Collaborate with key stakeholders (Marketing, Sales, Analytics) to design and implement all aspects of targeted digital marketing campaigns (email, social media, web site)\\\\n- Plan A/B tactics to optimize digital engagement and attain campaign objectives\\\\n- Monitor, evaluate and communicate key metrics that impact campaign performance and attainment of marketing objectives\\\\n- Draw meaningful insights from campaign data to provide recommendations for ongoing adjustments and improvements\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Villanova School of Business
Bachelor's Degree, Finance and Management
SKILLS
ABOUT DOUGLAS BOYLE
Marketing leader with 16+ years in financial services, currently serving as Corporate…
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