Doug Kerwin

About Doug Kerwin

I build real, production grade software using a practical, AI-first approach. My career blends deep engineering leadership with hands-on architecture across AWS, serverless systems, and modern generative AI.Over the past few years, I’ve shifted much of my work toward applied AI—designing, architecting, and deploying LLM powered systems that actually ship to users. This ranges from vector search “chat with your data” engines and developer productivity tools to full end to end agentic workflows.I’m also the author of The Enterprise Vibe Coding Playbook, a methodology for helping engineering teams leverage AI safely, responsibly, and at 3–5× the speed of traditional development. It’s based on my experience building real products with AI, including VillageMetrics, a HIPAA-compliant app I created to help parents of neurodivergent children track behavior patterns and make better decisions.(Inspired by my own daughter.)What I bring:AI-First Engineering LeadershipI lead teams that combine traditional software engineering with modern LLM powered workflows, focusing on quality, clarity, and speed. I’m highly hands on and stay close to the code, the architecture, and the product vision.AWS Cloud Native & Serverless ArchitectureI design fault tolerant, event-driven, and cost efficient systems across Lambda, ECS Fargate, DynamoDB, S3, API Gateway, Step Functions, and more. I’m passionate about building platforms that scale without operational overhead.Practical Generative AI & LLM SystemsI architect and implement AI features that matter in real products—prompt-orchestration, retrieval, embeddings, agent workflows, safety layers, and developer tooling that increases team velocity.Product Minded ExecutionI run technology with a product owner’s mindset: clear roadmaps, tight feedback loops, measurable outcomes, and an emphasis on delivering value quickly.Business + Engineering HybridMy background includes founding companies, running digital marketing operations, and scaling engineering teams. This lets me connect technical decisions directly to business results.#CloudNative #GenerativeAI #AWS #EngineeringLeadership #OpenToWork

Experience

1. VP of Engineering

   Adworthy

   Jun 2024 — Present · Langhorne, PA, US

   I lead development of our SaaS platform, Augmetrics, which leverages a natural language approach for AI-driven analytics and reporting. I transitioned the product from a monolithic architecture to a fully cloud native stack using AWS services. I also overhauled the system\'s NLP layer, replacing a rules based model with a multi-prompt LLM strategy via AWS Bedrock to interpret user queries, resolve referenced metrics and dimensions, and generate structured query intents. I\'ve also driven adoption of GenAI across both the product and engineering workflows, championed AI-first development practices, and raised the bar on SDLC maturity—establishing structured Agile processes, building scalable infrastructure, and enabling next level organizational performance.

Education

• Cedarville University

  BA, Management Information Systems

  1995 — 1999

Skills

• Node.js
• Conversion Optimization
• Web Applications
• Customer Acquisition
• Typescript
• Devops
• Entrepreneurship
• Online Advertising
• Powershell
• Capital Raising
• Competitive Analysis
• Start-Ups
• Amazon Web Services (Aws)
• Asp.net Mvc
• Sem
• M&a Experience
• C#
• Web Analytics
• Angularjs
• Analytics
• Domain Names
• Online Retail
• Merchandising
• Mobile Devices
• Omniture
• Google Adwords
• E-Commerce
• Direct Marketing
• Affiliate Marketing
• Microsoft Sql Server
• User Experience
• Email Marketing
• Google Analytics
• Web Development
• SEO