Doug Kelliher

Product Management | Merchandising | Market Insights

Role
EVP Product at The LYCRA Company
Location
Nashua, NH, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Doug Kelliher

A product, project and strategy expert. I lead cross-functional and cross-cultural teams to deliver innovative and profitable products and services for the global market (private label, commercial, military, workwear, homegoods). I have experience overseeing strategy development, licensing, brand extension, merchandising, and product innovation for a diverse portfolio of markets, brands and categories.My passion is to create new sales opportunities and drive positive cash flow by leveraging customer insights, competitive analysis, and strategic planning. I have a proven track record of connecting global brands, managing P&L, engaging consumers and customers, and leading digital marketing, social media, and e-commerce initiatives. I have also developed strong international sourcing, go-to-market, and key account segmentation capabilities, working with various markets such as outdoor, lifestyle, workwear, military, cycling, snow sports, fashion, sportswear, and active. I am a data-driven, customer-focused, hands-on, and team-oriented leader, always looking to the future and striving for relevance and excellence in a competitive global marketplace.

Experience

  1. EVP Product

    The LYCRA Company

    Sep 2025 — Present

Education

  • Plymouth State University

    Bachelor of Science - BS

    1988 — 1992

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Doug Kelliher — EVP Product at The LYCRA Company in Nashua, NH, US | Unifers