Doug Kalish

About Doug Kalish

Marketing Executive | Performance Driver | Team Builder | P&L and Operations FocusedDriving ROI, Efficiency & Innovation Across Global B2C & B2B Brands | Change Leader for AI and Modern Marketing Technologies What I BringA unique blend of strategic thinking, creativity, and financial discipline. I thrive in complex environments where marketing must prove its value—whether that\'s through measurable growth, operational savings through AI and Martech adoption, or improved customer outcomes. I’m a dynamic, data-driven marketing leader with significant experience accelerating growth and performance across brand, product, and digital strategies. With a global background spanning financial services, asset management, and healthcare, I’ve led high-performing teams and delivered results across both B2C and B2B landscapes. Impact HighlightsManaged marketing budgets from $5M to $100M, consistently increasing ROI by 15–30% through smarter media investments, pay-for-performance vendor models, and agile test-and-learn methodologies.Optimized over $50M in media spend, securing up to 20% in incremental marketing investment by proving performance.Spearheaded marketing org restructures and implemented martech solutions, unlocking $10M–$20M in annual savings through increased operational efficiency.Elevated customer experience strategies to boost retention by up to 20%, while driving employee engagement and satisfaction up by 25–100%.Led cross-functional teams from 5 to 75 FTE, with a focus on authentic, adaptive leadership and a strong P&L ownership mindset. Specialties: Strategic Planning | Digital & Direct Marketing | Marketing ROI Optimization | Global Go-To-Market | P&L Leadership | MarTech & Ops Transformation | Credit & Risk Marketing | B2C & B2B Strategy | Team Development

Experience

1. Vice President-head of Marketing Strategy, Planning and Operations

   T. Rowe Price

   Jan 2023 — Present · Baltimore, MD, US

   Leading an integrated global marketing strategy group that oversees market research, market intelligence, and operational enablement teams to drive enterprise scale and strategy in service to our clients

Education

• Washington University in St. Louis - Olin Business School

  Bachelors, Marketing

• Babson College

  Executive Leadership Course, Marketing/Marketing Management, General

Skills

• International Marketing
• Email Marketing
• Start-Ups
• Customer Retention
• Marketing
• Sales Management
• Financial Services
• Crm
• Integrated Marketing
• Marketing Strategy
• Direct Marketing
• Product Development
• Leadership
• Strategic Partnerships
• Strategic Planning