Lauren Dougherty
Managing Director, Head of Brand Experience and Design at Future Standard / AIGA Philadelphia President Emeritus
- Role
- Managing Director, Head of Brand Experience and Design at Future Standard
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Lauren Dougherty
With a wealth of experience in creative direction and UX leadership, I am dedicated to orchestrating campaigns that seamlessly blend innovation with strategic vision. My expertise spans graphic design, brand management, copywriting, and new media design, allowing me to create compelling solutions that drive tangible business outcomes.My leadership style is grounded in effective communication and setting high standards for client service. By leading with integrity and fostering a collaborative environment, I empower teams to excel and deliver exceptional results.I excel in navigating the complexities of diverse audiences and channels, adapting strategies to resonate authentically across various styles.
Experience
Managing Director, Head of Brand Experience and Design
Dec 2025 — Present · Philadelphia, PA, US
Leads the Brand Experience & Design team at Future Standard, bringing the brand to life across every touchpoint through design, content, and creative storytelling that deepen audience connection and drive measurable engagement. Provides leadership, creative direction, and mentorship for an in‑house team of designers and content creators; builds systems and processes grounded in research, design thinking, and disciplined project management to translate business objectives into intuitive, accessible experiences. Oversees brand management and design systems, UX design and research, campaign creative, marketing collateral, content strategy, photography, and video—ensuring consistent, high‑quality execution across web, product, campaigns, and events.
Education
Drexel University
Bachelor of Science, Graphic Design
Skills
- Logo Design
- Advertising
- Corporate Identity
- Adobe Illustrator
- Poster Design
- Collateral
- Typography
- Environmental Graphics
- Creative Direction
- Exhibit Design
- Adobe Photoshop
- Illustration
- Art Direction
- Adobe Creative Suite
- Wayfinding
- Graphic Design
- Graphics
- Branding & Identity
- Illustrator
- Indesign
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