Doug Gesiorski
Vice President, Ad Operations @Adtaxi
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WORK HISTORY
Vice President, Ad Operations @Adtaxi
Lead cross-functional team of 65 employees specializing in RTB, search, and social ad operations for client-centric digital marketing organization and 15 additional ad operations staff at MediaNews Group (MNG). Manage all processes and tools for 12+ locations and ad operations teams nationwide to grow Adtaxi revenue from 30% to 70%. Reversed declining operations into thriving, productive workplace for staff and client-base through extensive team reorganization and training. Built scalable new structure to decrease operational budget and maintain ongoing advertising revenue growth of $100MM annually (+36% in 2018). Increased operational efficiency 25% by implementing new tiered-service to optimize resources across 1800 monthly advertising campaigns. Streamlined operational workflow through the implementation of multiple ad management tools and new reporting solution. Retained $1MM in operating margin by restructuring campaign management and building an in-house search team capable of scaling high-volume, low-revenue clients and better attending to high-revenue clients. • Refined recruitment processes to identify optimal candidates who would raise performance standards and excel within company. Grew social revenue to $1.5MM+ monthly from low six-figure average, emphasizing new focus on client ROI against former content strategy. Fostered strategic alliances with international partners including Australia, Canada, and Mexico, guiding bilingual talent on daily operations and local outsourcing. Encourage a growth-oriented culture that recognizes and celebrates employee progress and success.
EDUCATION
Wake Forest University
Bachelor of Arts (B.A.), Psychology
ABOUT DOUG GESIORSKI
I am an influential Senior Digital Operations Expert with more than 20+ years of…
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