Doug Brewer
Experienced Product Management Leader | Product Management & Marketing Professional
- Role
- Director, Digital Products at Vistage Worldwide, Inc.
- Location
- Carlsbad, CA, US
- LinkedIn followers
- 500 followers
About Doug Brewer
Hands-on product management leader with over 20 years of digital product experience working with search, eCommerce and online communities. Experienced with technical requirements, roadmap prioritization, strategic planning, P&L management and user experience leadership. I offer significant experience with both Agile development and waterfall processes, having led companies through initial setup and management of both. I combine a data-driven, analytical approach with a creative, customer-focused mindset. I believe in results-based, continual improvement through customer feedback, data and testing.Career highlights:Defining, Planning & Launching New Products & Services• Planned and managed the launch of Shopping.com as a comparison shopping service from initial concept through all product requirements and user experience design. Continued leadership resulted in a top 3 shopping portal. • Defined product plans and managed the launch of various e-commerce services at The UPS Store, Donornation.org and Compaq Computer; as well as new search and directory services at AltaVista Search, Autobytel and MojoPages.• Developed product requirements for mobile apps including a private executive-level community, an online marketplace and an interactive game.Generating Revenue & Profitability• Acquired a small business and increased annual revenue from $300K to over $500K within 3 years.• Increased ad click-through rates by more than 40% at MojoPages through multivariate testing and continual improvement of online advertising.• Saved Autobytel $800K per year by identifying and managing implementation of a new site search partner.Driving User Acquisition, Lead Generation & User Engagement• Increased user acquisition and referrals for partner sites, ranging from 50 to 100% growth, by implementing various SEO related changes and user experience enhancements.• Managed the launch of Shopping.com from concept to over 800 paying merchant accounts in less than 2 years.Building & Managing Product Teams• Successfully built and managed product teams as large as 12 employees.
Experience
Director, Digital Products
Apr 2023 — Present · San Diego, CA, US
Education
Purdue University Daniels School of Business
MSM, Marketing (MBA)
1989 — 1991
The Ohio State University
Bachelor's degree, Industrial Engineering
Skills
- Product Marketing
- Social Media Marketing
- Web Analytics
- Strategic Partnerships
- New Business Development
- Web Services
- Strategy
- E-Commerce
- Mobile Devices
- Direct Marketing
- Customer Retention
- Online Product Development
- Multivariate Testing
- Statistical Data Analysis
- Sem
- Search
- Product Management
- Internet Strategy
- Online Advertising
- Product Strategy
- Agile Methodologies
- Management
- Marketing Research
- Mobile Applications
- Mobile Advertising
- Team Leadership
- Conversion Optimization
- Google Analytics
- Internet
- Product Development
- Usability Testing
- SEO
- Online Marketing
- A/B Testing
- Analytics
- Business Strategy
- Cross-Functional Team Leadership
- User Experience
- Marketing Strategy
- Mobile Design
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