Doug Bertram

About Doug Bertram

I’m a digital growth leader with 15+ years of experience building, scaling, and optimizing ecommerce, digital marketing, and web/mobile product platforms for consumer and retail brands. My work sits at the intersection of strategy and execution, owning roadmaps, P&L, customer experience, and performance outcomes across high-traffic digital ecosystems.I’ve led platforms supporting $2B+ in annual digital revenue, launched and scaled mobile apps generating $200M+ in incremental growth, and delivered consistent improvements in conversion, AOV, retention, and customer engagement. I partner closely with product, engineering, marketing, analytics, and operations teams to translate customer behavior into revenue-driving decisions.My leadership style is hands-on, data-informed, and outcome-focused. I build high-performing teams, modernize martech stacks, and prioritize initiatives that balance customer experience with commercial impact. I’m currently exploring Director, Senior Director, and VP-level roles across ecommerce, digital marketing, and digital product organizations.Career Highlights: Owned and scaled ecommerce and digital platforms generating $2B+ in annual revenue Increased conversion by 15%+ and AOV by 18% through CRO, merchandising, and UX optimization Launched mobile apps delivering $200M+ in incremental revenue Drove 25% new customer growth through integrated digital marketing and lifecycle strategies Built and led cross-functional teams of 15–20+ across product, UX, marketing, and analytics Managed 7-figure budgets with disciplined testing, attribution, and ROI optimizationToday, I help brands evolve their digital ecosystems - scaling eCommerce performance, optimizing UX, and unifying data-driven marketing and product roadmaps to unlock sustainable growth. Whether as a fractional leader, advisor, or full-time executive, I focus on measurable outcomes, cross-team alignment, and rapid execution.My hard skills include: Ecommerce Strategy | Digital Product Management | Web & Mobile App Ownership | Shopify Plus | Conversion Rate Optimization (CRO)| CRM & Lifecycle Marketing | Paid Media Strategy | Analytics & Funnel Measurement (GA4)| A/B Testing & Experimentation | Digital Merchandising (PDP/PLP)| Martech Stack Integration | Agile Product Delivery | Roadmap Prioritization | P&L Ownership | Executive Reporting

Experience

1. Digital Marketing Director

   Bagel Brands

   Jan 2026 — Present · Denver, CO, US

Education

• DePauw University

  Bachelor of Arts - BA, Communication Arts and Sciences

• University of Denver

  Master of Arts - MA, Digital Media Studies | Emergent Digital Practices

Skills

• Conversion Optimization
• Project Planning
• Video Production
• Google Adwords
• Mobile Marketing
• Sem
• Digital Strategy
• Email Marketing
• Marketing Strategy
• Web Analytics
• E-Commerce
• Online Advertising
• Social Media Marketing
• Google Analytics
• Adobe Creative Suite
• SEO
• Eloqua
• Web Content Management
• Lead Generation
• SEO Copywriting
• Online Marketing
• Ecommerce
• Google Webmaster Tools
• Social Media Development
• Digital Marketing
• Magento
• Strategic Partnerships
• Press Releases
• Digital Media
• Social Media Measurement
• Omniture
• Exacttarget
• Marketing Communications
• Digital Photography
• Cms
• Newsletters
• Wordpress
• Search Advertising
• Social Media Monitoring
• Advertising