Doug Yoder
- Role
- Sr Vice President at Bank of America Merrill Lynch
- Location
- Concord, MA, US
- LinkedIn followers
- 500 followers
Experience
Sr Vice President
Jan 2018 — Present · Boston, MA, US
Lead marketing team responsible for acquisition of new Merrill Lynch and Bank of America Private Bank clients including client targeting, lead qualification, and distribution to financial advisors. Operate across both clients of affiliated companies and non-affiliated prospects. Cover all marketing channels including search, advertising, social media, and on-site digital engagement.
Education
Northwestern University - Kellogg School of Management
MBA, Finance, Management, Marketing
1984 — 1986
University of Michigan
BA, Economics
1979 — 1983
Skills
- Business Process Improvement
- Business Strategy
- Organizational Design
- Management Consulting
- Business Transformation
- Operations Management
- Program Management
- Process Improvement
- Mergers & Acquisitions
- Marketing Strategy
- Strategy
- Customer Insight
- Data Analytics
- Market Research
- Financial Services
- Strategic Planning
- Advertising Research
- Financial Analysis
- Financial Modeling
- Leadership
- Marketing
- Integrated Marketing
- Predictive Modeling
- Communication
- Presentation Skills
- Business Analysis
- Analytical Skills
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