Doug Resh

About Doug Resh

At my core, I’m a transformer—I transform underperforming and lackluster brands and teams into revenue-generating machines. I empower companies to take bold moves and capture untapped opportunities. I have deep expertise in the food ingredients industry, where I harness the power of strategic storytelling, digital innovation, and customer-centric marketing to shape the lucrative future for businesses.I am a highly accomplished sales & marketing executive with over 20 years of experience in life sciences, scientific and B2B marketing. I have a proven track record of building and leading high-performing sales & marketing teams that drive revenue growth. My expertise includes portfolio and customer marketing, commercialization, branding, food safety/regulatory and operations. Throughout my career, I have demonstrated the ability to lead, coach, mentor, motivate, and inspire direct reports and others to achieve an optimum level of performance. My passion is about building the corporate image and brand building through storytelling and strategy.During my career, my campaigns and sales strategies have captured tens-of-millions in sales for some of the world’s largest food and beverage companies. My passion lies in blending creative storytelling with data-driven insights to produce campaigns that capture attention AND deliver bottom-line results.I’ve also had the privilege of sharing my expertise as an adjunct professor, teaching marketing and business strategy to the next generation of leaders.Let’s connect! If we haven’t yet, hit the connect button and join my network.

Experience

1. Chief Marketing Officer

   Dyverg Brands, Llc

   Mar 2024 — Present · Irvine, CA, US

   I co-founded Dyverg Brands with the goal of disrupting the energy drink market and giving an increasingly health-conscious consumer what they crave—a caffeine-free alternative that tastes great and doesn’t leave them jittery and anxious. From day one, I focused on building a brand that resonates with consumers by leveraging influencer marketing, social media, and strategic distribution to drive rapid awareness and adoption.· Established partnerships with 100+ influencers, driving engagement and product loyalty.· Expanded placement into non-traditional retail channels, including Nike Studios, F45, and MMA training facilities.

Education

• Michigan State University

  Certificate, International Food Law

  2007 — 2010

• Saint Joseph's University - Erivan K. Haub School of Business

  Master of Science, Food Marketing

  2004 — 2007

• Millersville University of Pennsylvania

  Bachelor of Science, International Business/International Studies

  1999 — 2003

Skills

• Forecasting
• Business Development
• Customer Service
• Strategic Planning
• International Business
• Sales Management
• Food
• Advertising
• International Sales
• Product Development
• Management
• Team Building
• Negotiation
• Marketing Strategy
• Sales
• Marketing Research
• Marketing