Doug Reifschneider
- Role
- Partner & CMO at Chief Outsiders
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Experience
Partner & CMO
Jan 2020 — Present
Chief Outsiders, LLC is a nationwide \"Executives-as-a-Service\" firm, with 100+ part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast to coast. Experience includes: • Conducted marketing due diligence, including a thorough competitive Digital Marketing Assessment (DMA) on a prospective home services business for a PE firm • Developed a comprehensive omnichannel marketing plan for a home services company, including new positioning, logo, and overall go-to-market strategy • Developed positioning, brand proposition, brand personas, and overall marketing strategy for winery/wine tasting room client • Provided overall marketing recommendations and a thorough B2B marketing plan for a commercial kitchen equipment repair firm • Completed competitive Digital Marketing Assessments (DMA) for several clients • Created a new portfolio company from name selection to new logo to \"straw-man\" positioning for PE firm • Developed new logo, brand guidelines, and customer testimonials for a body-worn camera company
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