Doug Pohl

About Doug Pohl

95% of B2B buyers plan to use AI to support their purchase decisions.¹ Most are already doing it.When your healthtech buyers search, what do they find?Do you show up at all? If you do, does AI describe you the same as every competitor?→ Generic → Undifferentiated → Unconvincing Either way, shortlists get built without you. That\'s the problem I fix.I\'m Doug Pohl. I help B2B healthtech companies build AEO and GEO content strategy that earns accurate, specific, compelling AI search visibility in the channels where complex buyers are doing their research.The goal isn\'t visibility for its own sake. It\'s being on the shortlist when your best buyers are ready to choose.But achieving that requires more than technical optimization.When every healthtech vendor pulls from the same AI systems for content creation, they all sound the same to buyers. LinkedIn found that B2B buyers correctly attributed ads to the right brand only 19% of the time.² Generic descriptions don\'t move healthtech buyers sitting on hospital procurement committees navigating long, complex sales cycles, especially when they\'re doing serious AI search research before they contact vendors.That understanding comes from 13 years inside healthtech sales cycles working across stages and niches.From J&J MedTech — where my messaging strategy for surgical robotics grounded in 20+ stakeholder interviews contributed to $1.84B in year-over-year revenue growth — to Cliniko, where my content leadership earned a 13% increase in trial signups and 9% improvement in paid conversion for a company serving 70K+ independent practitioners across 100+ countries.All of my work has led perfectly to this moment where we\'re seeing a fundamental shift in buying behavior unfold before our eyes.AEO is less than two years old. Nobody has a decade of case studies. What I have is 13 years of building content that moves complex healthtech buyers through decisions, combined with deep working knowledge of how AI systems select, extract, and cite sources.Marketing Feels is a one-person embedded practice. I get close enough to understand your buyers, your competitive position, and what AI systems are currently saying about you before we build anything.With LLM visitors converting 4.4x–23x more than typical SEO traffic,³ the gap between where your buyers are and where your content reaches them is already costing you.Schedule an intro call to learn more: Forrester, The State of Business Buying, 2024 ² LinkedIn B2B Institute, 2024 ³ Semrush / Ahrefs, 2025

Experience

1. Executive in Residence

   Decimal.Health

   Dec 2024 — Present

   Supporting digital health startups navigating healthcare commercialization—where great solutions die if messaging doesn\'t work across clinicians, CFOs, and technical buyers-The reality:Digital health is a graveyard of innovations that never reached commercial potential. Regulatory hurdles, reimbursement complexity, and opposing stakeholder priorities create messaging nightmares-What I solve:Messaging frameworks that work across the entire healthcare ecosystem—from clinicians using the tech to CFOs worried about ROI to technical leaders calling BS on \"easy implementation.\"-The education:Front-row seat to health-tech messaging evolution from clinical insight through FDA approval to commercial launch—exactly the journey my clients are navigating.

Education

• The University of Texas at Austin

  Bachelor's degree, Sociology

  2001 — 2006