Doug Platts

Regional Director @Vp plc

GB

Brandon Hire Station | May 2018 – Present• Responsible for managing some of the largest UK regions by geography, revenue, and profitability• Full accountability for revenues, cost management, margins, asset utilisation, and people strategy• Led the successful integration of two acquired businesses, embedding new systems, culture, and operating standards• Championed new technology and processes including M42 mobile stock takes and systems adoption• Delivered consistent performance against KPIs, customer satisfaction metrics, and staff engagement goals• Led multiple branch mergers and relocations while maintaining operational continuity and Operations Director / Regional ManagerHire Station | September 2002 – May 2018Progressed through multiple senior leadership roles following strong branch-level performance.Key Achievements:• Turned underperforming branches into high-performing, profitable operations• Built and led specialist branches (Mini Plant, Pipe Equipment, Low-Level Access)• Grew a Manchester specialist branch into a £1m+ revenue business within its first year• Led greenfield branch openings, including Hull, achieving strong organic growth• Managed regions across Yorkshire, North East, North West, and Scotland, including turnaround of underperforming areas• Delivered record revenues and profits while raising standards in housekeeping, service, and cultureStrategic Contributions:• Member of the original Transform Programme• Super User & Trainer for G42 / M42 systems• Contributor to barcoding, asset tracking, and hardware selection initiatives• Strong legacy of talent development, with many team members promoted into senior and compliance roles