Doug Moody

Sr Manager, Digital Product Commercialization @PepsiCo

Dallas-Fort Worth, TX, US

Lead PepsiCo\'s North American business units in the development and implementation of efficient business processes for sourcing and managing digital product content, develop and oversee product data sharing capabilities for B2B and B2C content including marketing, planogram, and mobile-ready product images.Lead the organization through collaboration with PepsiCo brand innovation teams to scale adoption of SmartLabel and Digital Watermarking as innovative consumer engagement vehicles. Provide subject matter expertise in other on-pack data carriers.Partner with Supply Chain, Operations Engineering, and solution providers as the Voice of the Customer and Industry for the deployment of online case labeling capabilities, secondary package label design, content, and barcode quality.Act as primary PepsiCo interface to strategic customers in customer supply chain efficiency initiatives while managing cross-functional teams, their tasks, and operational timelines relative to the implementation of customer supply chain initiatives and electronic trading capabilities.Research and report on industry/technology trends and retailer online shopping innovations and represent PepsiCo in relevant trade associations as the subject matter expert in the areas of Digital Asset Management, Digital Product Content, Data Carriers / AIDC, Global Data Synchronization, Product Data Accuracy, and Emerging Technologies.