Doug Mansfield
Houston Industrial & B2B Marketing | Increasing Revenue for Oil & Gas, Energy, Manufacturing | President, Mansfield Marketing
- Role
- Marketing Workshop Instructor at Texas Gulf Coast Sbdc Network
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Doug Mansfield
I am the founder of Mansfield Marketing. For 21 years, I have helped industrial and B2B companies grow their revenue through measurable marketing programs. I focus on sectors where the purchasing process is technical, risk-averse, and involves committees rather than single individuals.300+ Clients Served400+ SBA Consultations20+ Years ExperienceIndustries I ServeOil and gas, manufacturing, energy and power generation, and industrial safety. I also work with B2B service providers in commercial HVAC, process piping, and commercial real estate.Business OutcomesI help my clients achieve specific commercial results. I work to increase sales revenue and the number of qualified leads my clients receive. I build systems that increase the volume of RFQs and RFPs for high value contracts. I help companies distinguish themselves from competitors and increase the long term value of their brands.My ApproachI developed the FADA® Framework to address the needs of risk-averse buyers who perform extensive research before contacting a sales team. I help business owners transition from a reliance on word of mouth to a modern digital presence that validates their technical authority.I also specialize in AI search optimization, helping industrial companies get found through tools like ChatGPT, Google AI Overviews, and Perplexity. As traditional search traffic declines, many of the best opportunities are now coming through AI discovery, and most companies aren\'t set up to capture them.I am based in Houston, Texas, and I serve clients nationwide who require a disciplined, factual approach to marketing.
Experience
Marketing Workshop Instructor
Jul 2011 — Present · Houston, TX, US
Workshops by Doug Mansfield include: Google Tools For Business, Google AdWords 101, Google AdWords 201, Websites 101, Top Design Trends for Websites, Mobile Marketing, Google+ for Business, and Google Apps for Business.
Skills
- SEO
- Social Media Marketing
- Marketing
- Customer Service
- Web Marketing
- Content Marketing
- Online Advertising
- Email Marketing
- Direct Mail Campaigns
- Branding & Identity
- Small Business Marketing
- Ppc
- Online Marketing
- Online Lead Generation
- Local Marketing
- Direct Response
- Marketing Automation
- Social Networking Sites
- Direct Marketing
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