Doug Higham
BMW Motorrad Area Business Manager West Coast
- Role
- Bmw Motorrad Area Business Manager Ca, Nv, Hi at BMW Group US
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Doug Higham
A thoroughly experienced manufacturer representative that also possesses 10 years of prior BMW Center Retail experience. A very successful track record in Retail Sales, Aftersales and Technical Support, and a consistent top performing Area Manager for BMW Motorrad. Avid motorcyclist and BMW Brand Representative. Supports National Tier 1 Marketing Initiatives in the West Coast Markets, and directs a comprehensive Tier 2 BMW Motorrad initiative in the Great State of CA. Strong collaborator and coach for the West Coast BMW Motorrad Dealers. Continually looking to spot opportunities in underperforming markets, refine Best Practices, and continue to innovate to introduce new customers to the Motorrad Brand.#MakeLifeaRide
Experience
Bmw Motorrad Area Business Manager Ca, Nv, Hi
May 2022 — Present
Manages Dealer Network for BMW Motorrad for the Bay Area, Sacramento Valley, Reno, NV, and Hawaii. Continues to oversee Southern CA BMW Motorrad Dealer network, and direct both Tier 2 Dealer Advertising Groups in CA. Providing mentorship for newly established Area Business Managers throughout the US, and Dealer Development strategies for the BMW Motorrad Dealer network over the entire West Coast.
Education
Rutgers University
Bachelor of Applied Science (B.A.Sc.), Labor Law
1994 — 2000
Christian Brothers Academy
High School
1983 — 1987
Skills
- Market Planning
- Forecasting
- Continuous Improvement
- Product Development
- Event Planning
- Product Marketing
- Merchandising
- Business Development
- Marketing Communications
- Customer Satisfaction
- Training
- New Business Development
- Event Management
- Competitive Analysis
- Sales Operations
- Customer Retention
- Customer Service
- Automotive
- Profit
- Automotive Repair
- Brand Management
- Business Strategy
- Marketing Strategy
- Purchasing
- Process Improvement
- Inventory Management
- Parts
- Business Planning
- Operations Management
- Negotiation
- Marketing Management
- Vehicles
- Automobile
- Employee Training
- Motorcycle
- Marketing
- Motorsports
- Trade Shows
- Account Management
- Sales
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