Doug Henderson
Business Intelligence leader with a focus on Marketing Analytics and Customer Experience at Atlantic Union Bank
- Role
- Business Line Intelligence Manager at Atlantic Union Bank
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Doug Henderson
I\'m a passionately loyal people-first leader, team builder, and talent multiplier - someone who is able to support a sales organization (directly with clients or behind the scenes), and who also has deep experience in marketing, analytics, model utilization, data governance, BI tools and data sources (SQL, Tableau, Looker, ESRI GIS, Excel, etc.).I believe in true service leadership and, as a self-identified numbers nerd with a marketing degree, I also believe that the proof is in the data.I\'ve built marketing data and analytics orgs from scratch and know what it takes to align talented people to common goals and see them through to action and success. Over a dozen of my direct hires have gone on to manage successful teams of their own.
Experience
Business Line Intelligence Manager
Nov 2024 — Present
Lead a team of BI professionals to optimize marketing campaigns and enhance customer satisfaction through data-driven strategies. Spearhead the development of innovative BI solutions to drive business growth, reduce risk, and improve efficiency.
Education
Virginia Commonwealth University
Bachelor of Science - BS, Marketing
1996 — 1998
Virginia Tech
Wood Science and Wood Products/Pulp and Paper Technology
1994 — 1996
Virginia Commonwealth University
Certified Direct Marketer (CDM), Interactive Marketing Institute
2005
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