Doug Beatty
Director, Publishing and Cibc Com, Aem Product Lead @CIBC
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WORK HISTORY
Director, Publishing and Cibc Com, Aem Product Lead @CIBC
CA
As member of the CIBC Digital, Publishing and CIBC.com team, I will be responsible for rolling out the vision for Adobe Experience Manager (AEM), including the roadmap of capabilities to enable deeper client engagement to provide support to other future state digital experience strategies for CIBC\'s digital banking channels.
EDUCATION
University of Toronto
Computer Graphic Design
University of Guelph
Art History and Drama
SKILLS
ABOUT DOUG BEATTY
Doug is a seasoned senior executive with over three decades of experience in online marketing and digital technology strategies. For over 20 years of his digital marketing career, Doug has held senior management roles leading departmental, national and global digital marketing projects. Currently Doug oversees the strategy and governance for Adobe Experience Manager (AEM) and Akamai at CIBC, one of Canada\'s leading financial institutions.Specialties include: Digital marketing, B2B marketing, Web publishing, Site management, Information architecture, Usability, Web design, Analytics, Content management and distribution, Brand management, CDN, Web performance, SEO, SEM, Social media.
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