Doug Banister

About Doug Banister

Biotech Industry Professional with extensive knowledge and experience in the sales and marketing of biologic and specialty products in a variety of medical specialties including oncology, urology, primary care, and cardilogy. Broad based experience in product strategy and brand planning, product launches, pricing, wholesalers/GPO, REMS, life cycle management, sales force sizing and field engagement. • Senior level experience working at the business unit level overseeing the planning, expense budgeting, and VP/GM organizational engagement plan • Developed product strategies and brand plans by leading cross functional teams through the brand planning process in order to gain alignment on product insights, create big ideas, make trade-offs in strategy, and develop a tactical plan for execution• Developed and rolled out commercial programs across field sales teams consisting of product price increases, additional indications and REMS programs• Oncology Corporate Account field sales experience with responsibility for managing a portfolio of oncology products in the largest clinic accounts within the Western United States with a total annual sales of $850M• Built the marketing capabilities with Oncology GPO’s and wholesalers by increasing capabilities and program value across a portfolio of oncology products resulting in some of the highest ROIs programs in a brand’s marketing mix• Extensive pricing strategy and forecasting experience in Part B and D, Medicaid, and Hospital segments including ASP analysis, best price, and discount calculations

Experience

1. National Account Director

   Amgen

   Nov 2024 — Present

Education

• UC San Diego

  Master of Business Administration (MBA), Finance, General

  1998 — 2000

• University of Colorado Boulder

  Bachelor’s Degree, Biology/Biological Sciences, General

  1986 — 1990

Skills

• Biotechnology
• Biopharmaceuticals