Dotti Callahan
Manager, Marketing Operations @Commonwealth Care Alliance
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WORK HISTORY
Manager, Marketing Operations @Commonwealth Care Alliance
Manage marketing initiatives for digital, brand and direct response campaigns, and Medicare Annual Enrollment Period (AEP) activities for seven health plans in four states, ensuring on-time and on-budget delivery of materials into each market.•Implemented innovative solutions that resulted in positive organizational changes (Monday.com and Messagepoint), increased speed-to-market.•Oversee WordPress, content management system updates on our corporate and member web pages, ensuring MassHealth contractual requirements for a compliant website.•Manage regulatory, compliance, and CMS review activities. Includes obtaining HPMS certification for handling of compliant submissions, and mastery of Medicare MCMG.•Budget management and Outsourced labor management/oversight to ensure appropriate staffing to meet critical deadlines specific to AEP within specified monthly budget. •Identify opportunities to improve processes and streamline go-to-market, resulting in fewer handoffs, speed-to-market and audit trail documentation.•Mentor, lead, and train staff, ensuring the team has strong brand, product, and benefits knowledge to follow Medicare business compliance requirements.
EDUCATION
Crestwood High School
Business I
ABOUT DOTTI CALLAHAN
Versatile leader with extensive experience motivating diverse teams and managing complex…
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