Dotti Callahan
Manager, Marketing Operations
- Role
- Manager, Marketing Operations at Commonwealth Care Alliance
- Location
- Norfolk, VA, US
- LinkedIn followers
- 500 followers
About Dotti Callahan
Versatile leader with extensive experience motivating diverse teams and managing complex…
Experience
Manager, Marketing Operations
Aug 2023 — Present
Manage marketing initiatives for digital, brand and direct response campaigns, and Medicare Annual Enrollment Period (AEP) activities for seven health plans in four states, ensuring on-time and on-budget delivery of materials into each market.•Implemented innovative solutions that resulted in positive organizational changes (Monday.com and Messagepoint), increased speed-to-market.•Oversee WordPress, content management system updates on our corporate and member web pages, ensuring MassHealth contractual requirements for a compliant website.•Manage regulatory, compliance, and CMS review activities. Includes obtaining HPMS certification for handling of compliant submissions, and mastery of Medicare MCMG.•Budget management and Outsourced labor management/oversight to ensure appropriate staffing to meet critical deadlines specific to AEP within specified monthly budget. •Identify opportunities to improve processes and streamline go-to-market, resulting in fewer handoffs, speed-to-market and audit trail documentation.•Mentor, lead, and train staff, ensuring the team has strong brand, product, and benefits knowledge to follow Medicare business compliance requirements.
Education
Crestwood High School
Business I
1977 — 1981
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.