Dörthe Jans
Global Head of Advertising Solutions @YouGov
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WORK HISTORY
Global Head of Advertising Solutions @YouGov
Cologne, DE
Enabling agencies, brands and media owners to utilize YouGov for audience activation via addressable media channels and connect 1st party data to YouGov data for advanced insights, activation and measurement.
EDUCATION
Maastricht University
Bachelor of Science (B.Sc.), International Business
Maastricht University
Master of Science (M.Sc.), Strategic Marketing
ABOUT DÖRTHE JANS
I am passionate about using data for better audience understanding, measurement and targeting and striving in fast-paced and high context-switching environments. I enjoy solving challenges for innovative and data driven global brands, media owners and agencies. I bring experience in leading cross-functional and global project teams and am a regular speaker and panel participant at industry events.I have experience in product ownership and management, as well as managing partnerships with tech providers. Over the last 10+ years I have worked for global media agencies and with them, but also directly with leading global brands. Having worked both on agency- and data provider side, I have a unique knowledge of the challenges and tasks brand and agencies face, how to solve them with data and how that can be utilized during the entire campaign planning process.
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