Dorothy Wetzel

About Dorothy Wetzel

I can\'t resist a good story. So I founded extrovertic, a communications consultancy that provides storytelling for purpose-driven organizations. Extrovertic helps organizations create the change they want to see in the world through strategic storytelling.I believe in stories with a purpose. With strategic storytelling, we make every communication count, whether it is a blog/social post, video, email, stakeholder presentation or newsletter. I help you figure out where you want to go, what you have to do, and which stories you have to tell to get you there. Extrovertic artfully applies big brand name thinking to the challenges facing purpose-driven organizations to develop an actionable strategic plan. We then create stories that sway hearts, change minds, and activate hands! Having built change-agent brands like Viagra, Lipitor and Zoloft, I apply the same rigorous thinking and creative acumen to the thorny issues confronting non-profits and entrepreneurial organizations. Extrovertic\'s storytelling efforts have gotten patients into treatment, helped secure funding for entrepreneurial organizations, increased donations for non-profits, and increased search engine rankings. Do you want to drive change with strategic storytelling? Contact us to get your story going! For more information email Dorothy Wetzel at d••••••@extrovertic.com or call 91••••••24

Experience

1. Founder, Managing Director & Chief Marketing Officer

   Extrovertic Communication

   Jan 2009 — Present · New York, NY, US

   Strategic storytelling for purpose driven organizations. Extrovertic helps organizations create the change they want to see in the world through strategic storytelling. We work with organizations to:• Crystallize their vision/mission/strategies• Develop strategic plans, core narratives and elevator pitches• Create and execute the multimedia stories that engage and activate Extrovertic assists: • Non-profit organizations seeking to change the world or drive donations • Small entrepreneurial organizations wanting to stand out from the crowd• Businesses looking to tell a story beyond sales and profitsWe believe in stories with a purpose!Extrovertic artfully applies big brand name thinking to the challenges facing purpose-driven organizations to develop an actionable strategic plan. We then create stories that sway hearts, change minds, and activate hands! Having built change-agent brands like Viagra, Lipitor and Zoloft, our founder, Dorothy Wetzel, applies the same rigorous thinking and creative acumen to the thorny issues confronting non-profits and entrepreneurial organizations. With strategic storytelling, Extrovertic makes every communication count, whether it is a blog/social post, video, email, stakeholder presentation or newsletter. We help you figure out where you want to go, what you have to do, and which stories you have to tell to get you there.

Education

• New York University School of Professional Studies

  Storytelling Certificate, Multimedia Storytelling

• Tufts University

  BA, English

• Columbia Business School

  MBA, Marketing and Finance

Skills

• Copywriting
• Digital Strategy
• Online Advertising
• Organizational Development
• Analytics
• Public Relations
• Media Relations
• Direct Marketing
• Social Media
• Marketing
• Management
• Multi-Channel Marketing
• Consumer Healthcare Marketing
• Direct Mail
• Mobile Marketing
• Market Planning
• Product Launch
• Creative Development
• Brand Development
• Segmentation
• Social Media Marketing
• Brand Architecture
• Strategic Planning
• Integrated Marketing
• Healthcare Marketing
• Strategic Partnerships
• Business Development
• Digital Marketing
• Relationship Marketing
• Interactive Marketing
• Creative Direction
• Crm
• Digital Media
• Strategy
• Marketing Research
• Consumer Healthcare
• Multicultural Marketing
• Social Media Analysis
• Marketing Management
• Email Marketing