Dorothy Rafael

WORK HISTORY

EDUCATION

SKILLS

ABOUT DOROTHY RAFAEL

E-comm Merchandising and Digital Product Enthusiast, Foodie and Music Lover; I am currently completing a D.E.S.S. in E-Commerce at HEC, expanding my expertise in e-comm and digital experience, and gaining fresh inspiration to tackle the challenges of the digital business landscape. My academic and professional journey has fueled my passion for creating impactful, user-centered experiences, combining a customer-oriented mindset with an innate curiosity for innovation. I thrive in fast-paced environments, whether working autonomously or as part of a dynamic team. Resilience, adaptability, and positivity are at the heart of my approach, and I take pride in being resourceful and organized—qualities that have consistently helped me deliver results and exceed expectations. My ability to step outside my comfort zone has been sharpened through my experiences in the startup world, where I’ve embraced new challenges and learned to pivot with ease. I’m deeply committed to understanding and enhancing the customer experience (UX/CX), leveraging my background in e-commerce and digital business to bridge the gap between data, strategy, and user needs.