Dorothy Abernathy
Director - Local Markets at The Associated Press, retired
- Role
- Director - Local Media at The Associated Press
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Dorothy Abernathy
A journalist and business development professional with deep knowledge of the news media, including digital news, photojournalism and video. I have decades of experience building relationships in the news industry. I also have deep roots in content development for The Associated Press, a worldwide news agency respected for its fast and accurate reporting of breaking news and groundbreaking investigative journalism. I write travel stories and columns for the AP.Specialties: Business development, customer relationships, sales, strategic communication, product management, Salesforce and CRM, newsroom management, event planning, social media, mobilizing volunteers, managing a staff and budget. I am a strong communicator with experience writing and editing under deadline pressure.
Experience
Director - Local Media
Jul 2016 — Present
Develop new business and manage strategic partnerships with member newspapers, TV and radio stations and other clients in the region, including greater Washington DC. Create and execute new business strategy and manage inbound queries. Communicate story of AP\'s worldwide leadership in breaking news and enterprise reporting, including photojournalism, audio and video, for use in clients\' digital news, print and broadcast operations. Represent AP at events. Write stories and columns for AP\'s travel wire. Project manager for AP News Choice, AP\'s text news service for weekly publications.
Education
St. Henry High School, St. Henry, Ohio
Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program
The Ohio State University
Bachelor of Arts (B.A.), Journalism
1974 — 1979
Skills
- Editing
- Publishing
- Event Planning
- Storytelling
- Blogging
- Marketing
- Copy Editing
- Publications
- Ap Style
- Product Management
- Content Development
- Journalism
- Online Journalism
- Web Content
- Feature Articles
- New Media
- Newspaper
- Public Relations
- Media Relations
- Social Media
- Direct Marketing
- Multimedia
- Management
- Social Media Marketing
- Editorial
- News Writing
- Newspapers
- Strategic Communications
- Breaking News
- Budgets
- Digital Media
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