Doron Meyassed

WORK HISTORY

EDUCATION

ABOUT DORON MEYASSED

Doron is a passionate entrepreneur with an intense interest in technology, innovation and brands. In 2008 he founded Promise Communities: a company specializing in solving brand, innovation and insight challenges through mass online collaboration. In eight years, he grew it from a business consisting of one man and a laptop, to a 140+ person leading innovation consultancy delivering programs for the likes of Twitter, Samsung, McDonald\'s, British Airways, Orange, Virgin Media, O2, Heinz, Diageo, Pepsi Co and Sony Music. In 2012 Promise sold to Communispace. Today, Doron leads the European operations of the joint entity, as the EMEA President. Doron’s two proudest achievements? building the communities technology platform and joining forces with the one of the world’s sexiest companies: Communispace. Doron loves helping businesses use creativity to devise new products, service and strategies to unlock growth. In the last five years he has helped The Times launch its Paywall, Heinz and Danone bring to market a number of multimillion dollar products, launch a go to market strategy for Virgin Media and re-position a large number of brands from Visa Europe to Kraft. He is obsessed with all things Innovation and Collaboration. He has read every book on the subject, published dozens of articles and is regularly invited to client organisations to train their teams in co-creation and innovation.Doron is fluent in four languages and has a 1st class honours degree in Economics from the London School of Economics. He has lived and worked all over the world. Outside of work Doron is massively into his music. You’ll always find him listening to some quirky artist or sitting at home making music with computers, synthesizers and guitars.Specialties: entrepreneurship, new product development, brand strategy development, mass-collaboration, digital technologies, online communities, co-creation & social media strategy.Contact: d••••••••@gmail.com