Yiding Zhao
Master of Science in Business Analytics | Customer Analytics Track | Washington University in St. Louis
- Role
- Market Research Associate at The Bridge Lab Foundation
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Yiding Zhao
With a Master’s degree in Business Analytics from Washington University in St. Louis and a rich professional background ranging from tech giants to nonprofit marketing, I specialize in turning data into decisions. At Kohler Co, I led the development of a predictive analytics dashboard that significantly boosted revenue by enhancing cross-selling strategies. At The BRIDGE Lab Foundation, I strategized and executed digital marketing campaigns across multiple platforms, substantially increasing engagement and fundraising outcomes. My career is a testament to the power of integrating analytical precision with market insights to drive business success and innovation.
Experience
Market Research Associate
Jan 2024 — Present · Los Angeles, CA, US
Developed and implemented targeted digital marketing strategies across Instagram, LinkedIn, YouTube, and Facebook, leveraging content calendars and audience segmentation, increasing brand engagement by 25.6% over six months• Designed diverse visual content (ads, banners, social posts) with Canva and Photoshop, and optimized Google Ads with targeted A/B testing, achieving a 16.4% increase in click-through rates• Managed and enhanced website SEO strategies, including keyword optimization and backlink building, while coordinating cross-functional marketing and fundraising efforts, leading to a 10% boost in donor engagement and higher organic search rankings
Education
Washington University in St. Louis - Olin Business School
Master of Science - MS
2022 — 2023
The George Washington University
Bachelor of Business Administration - BBA
2018 — 2022
Liaoning Province Shiyan High School
High School Diploma
2015 — 2018
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