Doreen Bubonovich Pippen
Vice President of Integrated Strategic Marketing & Communications @10x Genomics
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WORK HISTORY
Vice President of Integrated Strategic Marketing & Communications @10x Genomics
Pleasanton, CA, US
10x Genomics is a global leader in single cell and spatial biology, empowering scientists to unlock the full complexity of biology.Lead a 30+ person integrated marketing organization spanning Strategic & Product Marketing, Digital, Content & Creative, Campaigns, and Global Events.Accountable for:• Enterprise-wide brand and portfolio strategy• Integrated global go-to-market execution• Segment and solution-based transformation• Centralized marketing measurement• Scalable creative platforms that compound brand equity• Revenue-aligned marketing performance and pipeline impactTransforming marketing from siloed campaigns into a connected, measurable global growth engine.
EDUCATION
National University
Master of Business Administration - MBA
University of San Diego
Bachelor of Arts - BA, Biology (Minor in Chemistry)
ABOUT DOREEN BUBONOVICH PIPPEN
An energetic, creative and results-orientated leader with extensive experience in market development, product management, strategy and marketing leadership for scientific consumables and instrument services, and three years biotechnology laboratory experience. Proven ability to conceptualize, launch, and reposition innovative technology products to drive revenue and market alignment. A catalyst, problem solver and passionate leader, who motivates others, communicates effectively and consistently delivers positive business outcomes. A User-Centered Innovation Master that has led the customer experience transformation for three functional areas.Areas of Expertise:Positioning & Launch | New Market Penetration | Customer Experience Innovation | Budget/P & LPerformance Metrics | Sales Tools/Training | Go-To-Market Strategies | Business TransformationMarketing Analytics | Team Leadership | Product Management | Value Proposition/Messaging Feel free to contact me – 94••••••60 | d••••••••@gmail.com
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