Doreen Lucas
Vice President, Consumer Investments Marketing @Bank of America
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WORK HISTORY
Vice President, Consumer Investments Marketing @Bank of America
Charlotte, NC, US
EDUCATION
Le Moyne College
Bachelor of Science, Business Administration, Marketing; Minor: Management Information Systems (MIS)
SKILLS
ABOUT DOREEN LUCAS
I am a strategic marketing and communications professional with progressive leadership and responsibility. I am also idea driven, and delivery focused with a solid background in major areas of marketing and communications, including:• Strategic marketing• Campaign planning and execution • Strategic communications plans (internal and external)• Marketing plan development and execution• Field marketing • Sales enablement• Content strategy and development • Integrated, omni-channel approaches• Interactive marketing • Relationship building and management• Business development/Sales Support• Collateral development and management (online/print)• Website management• Project managementI\'ve been recognized by managers, colleagues, and clients for resourcefulness, leadership, strong work ethic, and the ability to communicate effectively throughout various levels of an organization. I truly enjoy strong partnerships and I\'m passionate about impactful marketing programs and a strong online presence.
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