Doreen Lucas

Vice President, Consumer Investments Marketing @Bank of America

Charlotte, NC, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2022 — Present

Vice President, Consumer Investments Marketing @Bank of America

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Charlotte, NC, US

EDUCATION

1998 — 2002

Le Moyne College

Bachelor of Science, Business Administration, Marketing; Minor: Management Information Systems (MIS)

SKILLS

PromotionsConsultingInternal CommunicationsSales SupportMarket ResearchRelationship ManagementDirect MarketingProject ManagementAdvertisingStrategic CommunicationsCreative Strategy Development and ExecutionDirect MailCompetitive AnalysisCreative DirectionStrategic PlanningNewslettersMarketing ManagementSalesCrmStrategySocial Media MarketingMarketingProduct DevelopmentLead GenerationVendor ManagementOnline AdvertisingDigital MarketingProgram ManagementIntegrated MarketingMarket PlanningLeadershipOnline MarketingMarketing StrategySales OperationsMarketing Communications

ABOUT DOREEN LUCAS

I am a strategic marketing and communications professional with progressive leadership and responsibility. I am also idea driven, and delivery focused with a solid background in major areas of marketing and communications, including:• Strategic marketing• Campaign planning and execution • Strategic communications plans (internal and external)• Marketing plan development and execution• Field marketing • Sales enablement• Content strategy and development • Integrated, omni-channel approaches• Interactive marketing • Relationship building and management• Business development/Sales Support• Collateral development and management (online/print)• Website management• Project managementI\'ve been recognized by managers, colleagues, and clients for resourcefulness, leadership, strong work ethic, and the ability to communicate effectively throughout various levels of an organization. I truly enjoy strong partnerships and I\'m passionate about impactful marketing programs and a strong online presence.

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Doreen Lucas — Vice President, Consumer Investments Marketing at Bank of America in Charlotte, NC, US | Unifers