Doreen Gould
Strategic Customer Success Manager @Appriss Retail
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WORK HISTORY
Strategic Customer Success Manager @Appriss Retail
Appriss Retail transforms ecommerce and omnichannel consumer interactions by providing real-time, actionable recommendations that reduce fraud, drive efficiency, and maximize profitability.
EDUCATION
East Stroudsburg University of Pennsylvania
BA
ABOUT DOREEN GOULD
Accomplished business development and marketing executive with strategic account management skill set. Deep understanding of loyalty marketing with concentration in consumer purchase behavior across retail and CPG brands. Successfully built and expanded client partnerships as a trusted advisor through planning and executing innovative solutions that aligned with clients’ goals and strategies to drive shopper engagement/acquisition, sales lift, and brand loyalty. Highly comfortable leveraging qualitative and quantitative data to drive decisions and tell a story. Proven ability to lead, manage and gain alignment across a complex, matrixed organization. Recognized as creative and strategic thought leader. Specialties include: Consultative Selling, Strategic Planning, Big Data Insights and Analytics, Consumer Promotions, Private Label, Shopper Marketing, Volume Building, Loyalty Campaigns, Brand Strategy, Digital Media.
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