Doreen Burke
2020 President’s Club Winner | Hospital Sales | Rare Disease | Biologics
- Role
- Area Manager - Specialty at CSL
- Location
- Port Charlotte, FL, US
- LinkedIn followers
- 500 followers
Experience
Area Manager - Specialty
Aug 2022 — Present
Ranked 6th out of 80 nationally for Specialty Division Sales in FY 2024, driving exceptional growth in rare disease therapies, including Haegarda and Kcentra, within a highly competitive market Spearhead the expansion of Haegarda unit volume by 145% and Kcentra by 126% from August 2022 to August 2024, significantly enhancing patient access to life-saving treatments across a multi-state territory.Develop and execute strategic sales initiatives that transformed an underperforming territory from 68th to 37th in COE for 2023, demonstrating a targeted approach to customer engagement and product promotion.Manage a large territory encompassing Clearwater/St. Pete, Sarasota, Port Charlotte, Fort Myers, and Naples, effectively driving product adoption and market expansion for specialty therapies.Collaborate with HUB, specialty pharmacies, and Field Reimbursement Managers to facilitate Haegarda referrals, successfully securing patients on long-term therapy and improving patient outcomes.Deliver comprehensive clinical education on Kcentra and Haegarda to healthcare professionals, including HCPs, pharmacists, and nurse educators, ensuring proper administration and maximizing therapeutic outcomes.Led the implementation of bedside mixing protocols for Kcentra in HCA hospitals, streamlining administration processes and enhancing patient care within the hospital setting.Collaborate cross-functionally with MSLs, CAMs, KOLs, and patient advocates to drive product orders and referrals at all levels of healthcare engagement, contributing to increased market penetration. Selected for Field Advisory Council, Veeva Champion, team mentor, and facilitator for CSL’s Foundational Leadership Program, playing a pivotal role in team development, mentorship, and overall sales success.
Skills
- Psychiatry
- Cardiology
- Urology
- Small Business
- Primary Care
- Therapeutic Areas
- Marketing
- Public Speaking
- Team Building
- Pharmaceutical Industry
- Sales Effectiveness
- Sales Presentations
- Product Launch
- Hospital Sales
- Internal Medicine
- Endocrinology
- Strategic Planning
- Gastroenterology
- Pet Clothing
- Healthcare
- Neurology
- Account Management
- Pet Apparel Designer
- Pet Apparel
- Pharmaceutical Sales
- Selling
- Sales Operations
- Customer Service
- Managed Care
- Diabetes
- Seamstress
- Teaching
- Entrepreneurship
- New Business Development
- Selling Skills
- Mini Pig Pet Apparel
- Leadership
- Marketing Strategy
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