Paul Doran
Vice President - Sales @Blue Ridge Spirits & Wine Marketing
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WORK HISTORY
Vice President - Sales @Blue Ridge Spirits & Wine Marketing
US
Involved in coordinating Blue Ridge Spirits & Wine operations, administration, import, marketing and sales teams while aligning with agreed-to obligations and growth plans from supplier partner executive teams and ownership groups. Responsible for leading national sales team and building national operating plan to double volume to 1M cases and revenue potential to $100M over the next phase of growth. Successful at developing new brand partnerships, managing existing supplier alignments throughout North America, expanding sales team capabilities, and incorporating new CRM platform and SRS reporting system capabilities. Key Contributions- Managed 500K+ cases and generated $50M in revenue; accomplishing sales, revenue, and budgeting targets across company-owned, import and supplier agency brands- Created efficiencies across multiple departments by streamlining communications and various systems and processes including implementing a new CRM system in collaboration with the operations, importing and marketing teams.
EDUCATION
University of Richmond - Robins School of Business
B.S.B.A., Bachelor of Science, Business Administration International Marketing
Universidad de Valencia
Spanish
ABOUT PAUL DORAN
High-performing sales and marketing professional with 18 years CPG experience managing and scaling companies safely using an adaptable set of commercial abilities. Currently focused on leading all revenue generating activities (RevOps) including channel and partner development through brand architecture build out and commercial strategy development that contribute to sustainable growth and valuation. Balanced background in developing B2B and B2C routes to market in multiple business environments (start-up to incubation to hyper growth to mature). Extensive experience implementing holistic sales enablement processes that include focus on customer success (as it relates to the CPG audience) and cross-functional alignment (efficiency) that consistently grow AAR. I possess a genuine passion for: Community & culture building (internally/externally). Connecting brands with audiences meaningfully. Establishing a path toward community-led growth. I am fascinated by the amount of data available that maps and the customer journey and how great companies are harvesting it, compartmentalizing it (CRM) and accelerating growth because of it. KEY VALUE ADDS / STRENGTHS: revenue operations cross-functional team leadership business development brand architecture commercial strategy general management P&L management strategic sales planning (B2B and B2C) data obsession digital marketing “…to become creative, you need to diversify the people you collaborate with, become inter-disciplinary and cross-cultural and work with individuals who have backgrounds, educations, beliefs and values different to your own. It is at these “intersections” of thinking that breakthrough innovations occur.” - Frans Johansson, The Medici Effect
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